Questions to consider:

What group are you trying to be a part of, whether consciously or subconsciously?

What “signals” are you giving off that suggest you are a part of that group?

Is there a group you want to associate themselves with you or your business? What signals could you send that would attract them?

What are you thinking? Dialog with us in the comments section!

What’s your fire? At home? In your work? Does your business have a fire and is it burning brightly enough to draw people in?

Are your clients, customers or consumers mesmerized by anything in your business?

Do you have a fire-like fascination with something? What brings out your near-pyromaniacal tendencies?

Is it time for you to “stand around a fire” with someone? Who? If not a fire, then what is the next best option?

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Have an idea for future Everyday Ethnographer topics?
Add it to the comments section!

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Questions to consider:

What’s your favorite smell and what memories does it unlock?  How does it influence how you behave?  What powerful memories does your product or service unlock?

 Can you identify decay that causes people to turn away from something you are working on?

 How can you provide a one-in-a-million experience versus a one-of-a-million?